Page Revision: 4/28/2011 11:07:19 AM
Leveraging New Technologies for Employee Development Programs
Rapid advances in technology have transformed the workplace in recent years. Technology has changed the way we learn. The explosion of technology has impacted the way people communicate and collaborate. Common examples of different tools are wikis, blogs, social networks, webcasts, webconferencing, collaboration workspaces, online course libraries, and podcasts. Web 2.0 tools allow learners to share knowledge and best practices in a wiki, blog, or discussion forum, and form networks through a social network site. Users are able to create and modify content on the internet instead of just reading websites.
Some agencies have begun to implement different technologies into their learning and development programs. In terms of training, organizations are using these tools to cut training costs, reduce carbon footprint, and increase continual learning outside the classroom. Below are examples of agencies who have implemented newer technologies into their employee development programs. Also listed are types of tools, and additional resources.
WIKI Weekly Tech Update: April 5, 2011
“The future of training and development is about connecting people.”
Training Design: Spotlight on Blended Learning
While the term ‘Blended Learning’ may have just been coined in recent years, the concept has actually been around for centuries. It is within human nature to be a blended learner, to gain knowledge and experience via multiple avenues. From hunter-gatherer societies, we have been combining firsthand experience with knowledge that is communicated in order to make the best possible judgments and decisions about our environment. While this is a very primitive way of explaining ‘Blended Learning,’ in today’s learning culture it has taken on a much more sophisticated meaning.
The fact is, though, that there are multiple definitions of Blended Learning, and they changeslightly depending on who exactly you’re talking to. Here’s a short list ofdescriptions you can find by doing a simple Google search:
• Learning events that combine aspects of online and face-to-face instruction. esut.edu.ng/Glossary%20B.html
• A Learning approach that includes the use of appropriate combinations ofinformation technologies--videoconferencing, audio-conferencing, Internet, CD-ROM, and other media, combined with appropriate learning technologies, on-site facilitated activities, and strong learner support systems. web.worldbank.org
• An educational formation that integrates elearning techniques including online delivery of materials through web pages, discussion boards and/or email with traditional teaching methods including lectures, in-person discussions, seminars, or tutorials.
For the most part, Blended Learning today refers to training or instruction thatcombines technological techniques with face-to-face or on-the-job training inorder to maximize knowledge transfer. It can also refer to the blending of different theories or models of learning, or the blending of different elearning activities.
Potential ‘ingredients’ to blend into your learning intervention include, but are not limited to, the following:
Face-to-Face Learning Methods
• Instructor-led classroom training
• On-the-job (OTJ) training
• Work teams
Online/Virtual Learning Methods
• Live elearning (Virtual Classrooms)
• Chats and Email
• Immersive technologies
• Discussion Forums
• Online assessments
• Web-based learning modules
• Online resources
• Simulations and virtual labs
• Audio, video, and mobile learning
• Social media tools (Facebook, Twitter)
Because Blended Learning is primarily context-driven, there is not onespecific “best practice” or “recipe” to blend learning techniques and achieve adesired result. Through a proper needs assessment, one can identify the blendedlearning approach that will provide optimum results for a given audience andpurpose. Important points to consider when deciding upon a Blended Learningintervention include learning outcomes or objectives, the design and content of thecourse, audience/learner analysis – motivationand comfort with multi-media, the degree of collaboration/interaction, thedegree of feedback and level of instruction, assessment and evaluation of training, and the role of the instructor/facilitator.
High Fidelity: Maximizing the Applicability of Job-Related Training
Time and effort are precious commodities, especially in today’s society where multitasking is the norm and job functions can be scheduled and completed via handheld mobile devices. As a result, there is a high demand for consolidated and effective training – no more mind-numbing, days-long training seminars where lectures and seas of Powerpoint slides almost guarantee the forgetting of information once the session is over. Instead, engaging learners with highly relevant experience and a holistic learning approach will allow for immediate transfer of on-the-job success. “Fidelity” or the ability for learning to apply to real life, has become a priority for training and learning professionals. It can be implemented in the design of an online training program by accurately and dynamically depicting tools or situations.
Other innovative examples of implementing High Fidelity Training exercises include:
· Complex Gaming: Engineers compete in an interactive and complex online gaming program where the objective is to design the best solution to a given problem. Also, sales professionals vie to gather the most information about an invented prospective client in order to successfully develop and present a proposal.
· Cross-functional Collaboration: Instead of assigning training specified to particular competencies attached to job roles, entertain learning opportunities where cross-functional groups of learners can work collaboratively for a unique and improved business outcome.
· Immersive 3-D Learning: Why deliver your training in two dimensions when you can deliver an immersive 3-D experience? It’s empowering, engaging, and, assuming it’s been well-developed, leaves a lasting impression on the trainee, who can directly relate the experience to their job.
· Business Modeling: Instead of a forced-choice learning format where the trainee is given a fixed set of options to choose from, business modeling allows the trainee to make discreet decisions where there is no clearcut right/wrong answer. The learner receives immediate feedback about their decision, including the magnitude and potential impacts. An example of this kind of learning includes a trainee being asked how he/she would respond to the loss of a major account or contract, whether it is appropriate to increase or decrease continued sales efforts.
· The use of wikis, micro-blogging, and podcasts to support fast-paced, bite-sized learning opportunities.
What is 1:1 Learning?
One-to-one is an up-and-coming learning initiative that allows individuals to learn how and when they want to (anytime, anywhere) via personal, portable, technological devices in a wireless environment. These devices (whether it’s a SmartPhone, laptop, or e-book) are context-sensitive,meaning that they allow courses to be tailored to individual learning style and speed. They are also able to integrate with each other to support learning and development and maximize the effectiveness of the training.
First introduced about a decade ago, the concept of one-to-one learning has gained serious momentum as a key to transforming how students and professionals learn and become prepared to succeed in a globally advanced economy. Through access to a personal learning device and the Internet,students are able to receive highly personalized instruction, along with the ability to engage in social interaction with fellow students or trainees.
Why is it relevant?
One-to-one learning is relevant because it emphasizes and promulgates the shift towards a technologically-savvy workforce population. Changes in technology have spurred, among other things, significant changes in the way people interact socially. The sheer speed at which global adoption of SmartPhones has escalated provides a remarkable opportunity for making social mobile media an integral component of the learning environment. As social web-based applications such as YouTube,Facebook, and Wikipedia have become an important element in our culture, they will undoubtedly contribute to the widespread educational impact of mobile technology. Research has shown that mobile technologies have the potential to transform passive language learning into an active and authentic learning experience.
Goals for 1 to 1 Learning
In general, the goals driving most 1-to -1 computing initiatives fall into four categories:
• Improving Student Achievement
• Advancing Digital Equity
• Enhancing Teaching and Learning
• Strengthening Economic Development
The Future of Communication
Take a second to stop and think about how you communicate now differs from how you communicated in the 1980’s, even in the 1990’s. Then think about the impact this has had on telecommunication providers who have had to cope with the mass shift from landlines and long-distance calling to mobile web and Skype.
A 2010 data report forecasted that by 2014, mobile data traffic will multiply up to 47 times what it was in 2010. Similarly, overall Internet traffic is estimated to increase 10-fold by 2013. Data has risen to the top of the charts in the world of telecommunication. Whether it’s through streaming video (YouTube, Netflix, etc.), using services such as VOIP (Google Voice, Skype, etc.), other Internet-based social media systems (Facebook, Twitter, company Enterprise 2.0 efforts), or texting, people today are reshaping how they communicate.
This change is also, believe it or not, reshaping an entire culture of human behavior. How?
We don't answer phone calls.
How many times during a given week do you ignore a phone call on your cell when you can see exactly who's calling? How many voicemails do you collect before you sort through them and decide how to respond?
Chances are, you don’t even make phone calls to answer these people’s request, your preferred mode of response is by texting, e-mail, or even a social networking site such as Facebook. And as a result, we are essentially reshaping the very way in which we interact with one another by deciding when and how to actually engage. Short bursts of digital communication are increasingly becoming the norm.
What does this mean for organizations?
They will have to deal with this new reality, and prepare accordingly. After all, what we do in society is ultimately driving business practices.
The Millennials and similar generations are leading this transformation. It is only progressing forward, and there’s no turning back now. Whether it’s for training purposes, collaborative purposes, or anything else, businesses need to adjust to the data wave in order to stay competitive and employ competitive talent. Whether it’s endorsing telework or using social media tools to connect with employees and clients, companies can only benefit by taking the leap into the digital age.
Do you have a Millenial Mindset?
We’re all familiar with the dramatic shift towards technology and innovation; it’s evident everywhere you look. Everything can be done online, from buying movie tickets to checking-in for your flight to ordering dinner. While we can observe today’s children whizzing through the Internet, the Wii, and other electronic devices, where does this leave the older generations who are still using a dial-up modem?
Well, the Pew Research Center has recently released a quiz that answers the question, “How Millenial Are You?” By taking this quiz, you can instantly get an accurate perception of how your knowledge and behaviors fit in with the “Millenial Mindset.” Why is this important? This is important because, in order to stay marketable and competitive in the 21st century labor market, one must have an understanding of how technology and media can positively impact productivity and also work-life balance. Organizations are continuing to adopt a millennial mindset, and it is important for the employee to keep up with the changes.
Take the quiz here: How Millenial Are You?
Questions to ask yourself:
- What can we all learn by adapting a Millennial mindset?
- Does your organization leverage the Millennial mindset in how you attract and develop all generations in the workforce?
- Are you creating learning programs which meet the Millennial mindset?
Twitter as a Training Tool
Twitter is a free social networking tool that keeps people connected with one another via status updates,or “tweets”, about what they are doing at a given moment. This ingenious concept fuses the appeal of blogging with the speed and convenience of texting,creating a networking platform that everyone wants to be part of. According to the Twitter Fact Sheet, Twitter is currently home to more than 106 million user accounts, who generate approximately 55 million tweets per day. The site’s growth is expanding by the minute, as it gains an additional 300,000 users per day.
With such growing popularity, learning professionals have become interested in harnessing this platform for use in training and development. Driving this interest is the fact that Millennials (those born after 1981) make up 22 percent of the workforce now, which will grow to 46 percent by the year 2020. Accordingly, the demographics of Twitter users is heavily weighted toward the 18-24 and 25-34 age ranges.
There are plenty of arguments for the use of Twitter as an innovative learning tool. First off, while email can be unreliable, Twitter allows content to be seen on a webpage from anywhere in the world. Also, by coordinating users to protect updates, Twitter can be used as a free learning environment, where content is only accessible to a specific group of people.
Also an interesting fact to consider: the human brain does not think in large logical "articles", instead it thinks of information in small chunks, of which they form the whole picture. Twitter’s limit of 140 characters per tweet is a perfect, digestible amount of information, so that individuals can get a chunk of knowledge at a time that is relevant to them.
Other uses for Twitter in training and learning:
Training – just-in-time tips, reminders, prompts
Learning –current thinking, current opinions, trends in a discipline
• Reminders of upcoming training events and key learning content
• Help for learning a new process or procedure
• Links to articles of interest
• Seminar/classroom discussion board
• Team communications allowing employees a real time archive to identify how the team is progressing and issues they are encountering. They can also set up and install the twhirlapplication at their workstations so they can monitor what is going
• Follow-up to webcasts: communicating and asking questions on
conference calls or webcasts. Twitter also allows you to keep
a record of all the questions and comments, in a manner similar to a
• Online performance support tools.
• New hire training where new hires are invited to webcasts or
conference calls onrelevant issues they are dealing with on the job.
Twitter is participatory, collaborative and, at its heart, contextual. It may in fact be one of the best ways to instantly share knowledge among your network.
“Best Places to Work” use Twitter to build their brand
Tony Hsieh, CEO of Zappos, is an avid user of Twitter with 218,906 followers. Zappos made the list in Fortune Magazine’s annual “100 Best Companies To Work For” list, and Fortune began and ended the article by talking about how Zappos uses Twitter to build more personal connections with people. Zappos Corporate Employee directory actually has all employees ranked by the number of followers they have on Twitter. Now that’s an incentive to start sending tweets! Tony even created a beginners guide on how to get onto Twitter. You can find this at: http://twitter.zappos.com/start.
Facebook: Social Media Tool or LMS??
With reported daily participation from over 175 million users, who can compete with the global pervasiveness of Facebook? The easy-to-use interface, coupled with instant access to literally millions of individuals has created a catalyst for information-sharing in the 21st century; and it’s only going to grow.
Here are some statistics from Facebook's Press Room:
· Facebook has more than 500 million active users
· People spend over 700 billion minutes per month on Facebook
· There are over 900 million objects that people interact with
(pages, groups, events, and community pages)
· More than 30 billion pieces of content (links, news stories, blog
posts, notes, photo albums, etc.) are shared each month.
· There are more than 70 translations available on the site.
· People on Facebook install 20 million applications every day
· There are more than 200 million active users currently
accessing Facebook through their mobile devices.
· There are more than 200 mobile operators in 60 countries
working to deploy and promote Facebook mobile products.
With such an impressive track record, everyone’s trying to take advantage of the great opportunities that Facebook has to offer, learning professionals included. It turns out that Facebook’s unique infrastructure contains an API (Application Programming Interface), which enables users to create dynamic content, similar to a website. Facebook’s API distinguishes it from other social media sites, and gives learning professionals the opportunity to create their very own LMS. Plenty of applications already exist to help facilitate this process including whiteboard apps, apps for streaming live video, and perhaps most notably Udutu.
"The myUdutu™" Online Course Authoring Tool is a FREE web-based tool which provides a user friendly platform to create highly interactive elearning courses quickly and easily."Udutu has recently developed an app specifically for Facebook, allowing individuals to create and upload eCourses and closely monitor the learning or training process.
Obviously, learning via Facebook is not appropriate in all situations, but it is undoubtedly a great tool that provides endless opportunities for training and development in a familiar web-based environment.
(What are some types of new technologies available to me?)
Web-conference: a method to allow instructors to conduct live meetings, trainings, and presentations via the Internet. Web-conferences allow participants opportunities to ask questions and participate in polls. Common examples of web-conferencing tools are Webex, Adobe Connect, Goto Meeting, and Live Meeting.
Social Networks/ Communities of Practice: online communities of people who develop friendships, find professional connections, share interests, and gather knowledge and information. These communities are formed online through social sites. Learning and development programs can utilize these networks to link course participants before and after a training event to share knowledge and ideas regarding the course. Instructors and participants provide links to articles, webinars, and on-the-job examples before, during, and after a training event.
Podcasts: a type of online media delivery allowing users to download files via a feed onto a computer and MP3 player. Podcasts allow learners to access trainings at different times depending on workload and availability. Instructors create course podcasts for learners to download and listen on their MP3 player, mobile phone, and laptop.
Blogs: a website which allows users to share opinions, reflections, and discuss topics in the form of an online journal. Learning and development programs can incorporate blogs to provide supplemental course information and updates on course materials. Participants can discuss the course in this space.
Microblogs: a popular tool to share knowledge and resources with one another. Instructors can incorporate microblogs to create a community around a course or an activity. Instructors also can post tips, assignments, and other information pertaining to the course. Course participants can summarize information learned during and after courses. Participants at conferences are using microblogs to informally exchange information learned from conference sessions. Common microblogs are Twitter, Tweetdeck, and Yammer.
Intergrated Collaboration Enivronment or Collaborative Workspace: a virtual environment where teams may work on projects and share information. Project teams can access a shared workspace where they upload files and share them with one another. Common examples are Sharepoint, Google Apps, Google Docs, Google Wave, and Moodle.
Individuals may also establish shared spaces to learn from one another either formally or informally. For example, individuals from different agencies involved in training and development may create a workspace to share ideas, experiences, and resources to develop a supervisory training program.
Wikis: a website allowing users to create and edit content on any number of interlinked web pages via a web browser. This method is used in learning and development programs to promote collaborative learning and information sharing. Instructors and participants use wikis to create reading lists. Course participants use wikis to for team projects. Organizations use wikis to post internal processes, publish reference guides, and capture best practices.
Social Bookmarks: a website allowing users to collect and store bookmarks online, tag with key words and share with others. This type of tool allows course instructors develop course reading lists. Course participants supplement course material by subscribing to a particular tag or keyword that relates to the course.
Media Sharing: an online environment which allows users to search for photos and videos for uses in presentations, learning materials and coursework. Users publish photos and videos to a larger audience. Instructors can record workshops and upload them to an online social network. Common media sharing tools are Flickr, Google sites, and Youtube.
Virtual Worlds: a simulated environment where users can interact with one another and create objects through an onscreen avatar. This type of environment allows course participants to attend live workshops and conferences in a virtual classroom or conference space. Participants are able to interact with each other in much the same way as attending a real workshop or conference. Course project teams can meet and collaborate in a virtual space. Organizations have developed courses using a virtual environment to conduct simulations of various situations including disaster preparedness or medical emergencies. Common virtual world software include Second Life, Protosphere, and Forterra.
Authoring Tools or Instructional Tools: software packages instructional designers use to create and package content to end users. Authoring tools are commonly used to create e-learning modules. They are written to conform to international standards such as Shareable Content Object Reference Model (SCORM). These tools allow for Common authoring tools are Abode Captivate, Adobe Flash, and Articulate.
Mobile Learning: Learning that occurs across locations. There is not a fixed, predetermined location for learning to occur. Mobile learning's focus is on learning across contexts and learning with mobile devices. Mobile learning devices are used to access online courses and resource. Examples of mobile devices that can support learning are a laptop, cell phone, personal digital assistant, MP3 player, smartphone, game device, tablet PC, and an e-book.
Mobile learning can do much more than course delivery. Mobile learning can also foster collaboration among individuals, conduct assessments and evaluations, provide access to performance support, and capture evidence of a learning activity.
How do I get my agency to embrace these technologies?
Although some agencies are embracing the Web 2.0 phenomenon, many agencies are hesitant to allow the use of these tools. Here are some things to consider if you would like your agency to allow the use of these tools:
- Build a business case
- Gain leadership support
- Try out these tools to see which ones would fit the needs of your learning and development programs
- Convince one or two agency leaders to try out these tools
- Get the Information Technology staff on board with allowing access to these tools
- Volunteer to assist with developing your agency’s policy on these new technologies
- Develop “how to use new technology tools” training
A few agencies have implemented newer technologies including Web 2.0 tools in their learning and development programs.
Department of Veteran’s Affairs, San Diego Healthcare System
Department of Veteran’s Affairs (VA), San Diego Healthcare System conducts emergency and disaster preparedness training in a virtual environment. Nurses’ log into a virtual environment and assume control of their avatar. Once in the environment, the nurses complete emergency and disaster preparedness drills. Here is an article on VA’s emergency and disaster preparedness training in a virtual environment - http://online.wsj.com/article/SB10001424052748703909804575124470868041204.html?KEYWORDS=Greci#articleTabs%3Darticle%26video%3D9F96D4FB-AFF3-4D08-8F3F-E437AF63B974
Department of Justice, Alcohol, Tobacco, and Firearms
The Department of Justice, Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) uses instant messaging (IM) to facilitate teamwork within their “Aspiring Leaders Program.” The program also conducts virtual workshops monthly using Adobe Connect.
Participants are located across the country and cannot meet in person. To facilitate teamwork among the participants, ATF uses a secure chat capability through their intranet and employees participate in web meetings via Adobe Connect. Participants chat one-on-one by using their IM system between training sessions. Participants can also log their team conversations so they can turn in archived discussions before the formal training session. At each monthly Adobe session, participants receive a short briefing on the leadership topic, followed by team reports and a wrap-up. Web conferences are available for recording. For further information please contact Bill Thimmesch, Program Manager, at 202-648-7293.
Department of Commerce, National Oceanic and Atmospheric Administration
The Department of Commerce, National Oceanic and Atmospheric Administration (NOAA) provides live interactive webinars to their on-line self-paced supervisory course participants as supplements to their supervisory course series. Participants are able to post questions during the webinars and chat with one another.
Department of Transportation, National Highway Institute
The Department of Transportation, National Highway Institute (NHI) provides both self-paced Web-based training modules and interactive Web-conference training sessions to the transportation workforce. NHI’s Web-conference trainings follow similar scheduling procedures as their instructor led courses; however, these sessions are held online and hosted in the Federal Highway Administration’s Adobe Connect Pro application. Their self-paced Web-based training modules can be taken at any time, and participants can exit and return to the same place in each lesson throughout the training.
The NHI Web site enables enrollment in and access to all of their Web-based offerings via a personalized “My Training” page and an integrated login system that allows participants to launch their courses with a single click. The My Training page also provides access to Certificates of Completion and unofficial transcripts based on the participant’s progress in each training module. The NHI Website, additionally, offers the opportunity to sign up for automatic, customizable email updates from the site and course catalog as well as the ability to view presentation tutorials and executive summaries of various freight courses. To learn more about NHI, go to the NHI website.
Intelligence Community, Intellipedia
Intellipedia is a collaborative data sharing wiki for the Intelligence Community. Intellipedia was created to share information on the more difficult challenges facing the intelligence community while incorporating cutting-edge technology into its workforce. The Intelligence Community uses the wiki to maintain and transfer knowledge on daily operations and events.
Intellipedia consists of three wikis and are classified by the level of clearance: Sensitive but Unclassified, Secret, and Top Secret. Employees with Sensitive but Unclassified can not access the Secret and Top Secret wikis. Intellipedia is not open to the public.
Social Security Administration
Social Securty Administration uses Eluminate Live - a communication tool combining integrated Voice over IP and teleconferencing, public and private chat, quizing and polling, emoticons, and a webcam tool. The software tool includes several visual tools including a whiteboard, application sharing, file transfer, and web tour. The tool also has a record feature which allows the moderator to record the class for others to view at a later date. To learn more about Ellumiate, go to http://www.elluminate.com
(What training or other opportunities are available in this area?)
Short and simple videos covering subjects such as Twitter, Social Bookmarking, and wikis. These videos are in Plain English.
An online chat for people interested in the topic of learning. This chat takes place on Twitter every Thursday night from 8:30pm to 10:0pm EST. The “#” sign, known as a hastag enables one to search and participate during the discussion held once a week on Thursday nights. You can also use live-chat services such as TweetChat and TweetGrid or even seek out #lrnchat in Twitter search.
Discover Helpful Tips and Resources
(What other tools and resources are available to me?)
OPM does not endorse these resources. This listing is for informational purposes only—feel free to add references you have found useful.
Groundswell: Winning in a World transformed by Social Technologies, by Charlene Li and Josh Bernoff (2008). This book is based on practical data-driven strategies for organizations who want to leverage the power of social technologies. The book includes case studies, a complete roadmap for a social strategy, and data across the globe.
Grown up Digital, by Don Tapscott (2009). This book provides an inside look at the Net Generation. The author surveyed more than 11,000 members of the Net Generation. His discovery was the Net Generation developed revolutionary new ways of thinking, interacting, working, and socializing.
WEBSITES & TOOLS:
Elluminate Live! Is a cutting edge communication tool that includes integrated Voice over IP & teleconferencing, public and private chat, quizzing and polling, emotions, and a webcam tool. The software includes several visual tools, including whiteboard, application sharing, file transfer, and web tour. The software also includes a record feature that allows the moderator to record the class for others to watch later as well as a graphing tool, breakout rooms for group work, and timer. The whiteboard supports the uploading of presentations for viewing on the whiteboard for classes or meetings.
Here is a website where one can find examples on how social media is used for formal and informal learning.
Innovative Learning This website focuses on best practices for teaching and learning as well as technology integration. Social learning and mobile learning information are included in this website.
The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations. (ASTD Research Study, 2010). This report makes a compelling business case for using social media technologies from a learner’s point of view. This exclusive perspective provides business leaders with insight for a new strategic priority: to leverage the power of social media tools in order to maximize learning and increase the performance of the entire workforce.
Blending Web 2.0 Technologies with Traditional Formal Learning: A Guide for CLOs and Training Managers. This white paper assists Chief Learning Officers and Training Managers to maximize the value of incorporating Web 2.0 technologies in formal learning programs.
Leveraging Social Networks & Web 2.0 Collaboration Tools in Enterprises. (Cornerstone OnDemand and Human Capital Institute, 2009). This study reveals emerging practices as well as early indications of the value and challenges of using Web 2.0 tools for learning and talent management.
Web 2.0/Social Media Policies:
Guidelines for Secure Use of Social Media by Federal Departments and Agencies. Chief Information Council (2009). The Chief Information Council developed this document to assist agencies in developing their Social Media policies.
Department of Defense Social Media Policy The Department of Defense (DoD) developed their social media policy. DoD’s policy encourages service members and DoD employees to use social media communicate with one another and with family and friends.
Web 2.0 Governance Policies and Best Practices Here is a wiki which collects existing Web 2.0 policies and best practices from governments and leading corporations.
Guidance for Agency Use of Third-Party Websites and Applications A memorandum from OMB requiring Federal agencies to take specific steps to protect individual privacy whenever third-party websites and applications are used to engage with the public.