Appendix A-16: Office of Communication
FY 2000 Performance Report
Goal & Performance Indicators Checklist
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N=Goal or Indicator was not met. NX=Goal or Indicator was not met because data was not available.
OC Goal -- M
Human resources management assistance and information is provided to Federal agencies, the media, and the general public.
The program goal was established to provide customers human resources management assistance and information. There are three indicators to assess whether or not this goal is achieved. Of these, the first indicator was identified at the beginning of the year as most critical for achieving the goal. We met this goal in FY 2000 as we expanded our media coverage, outreach efforts, and marketing consultation, and our manuals, brochures, other publications, and our Website continued to be a source of useful and relevant information to human resource directors across Government. Website statistics reveal that the site received over 139 million hits over an eight-month period in FY 2000.
Our Website continued to be a primary vehicle for communicating with our customers, partners, and other stakeholders. In FY 1999, our web site logged in more than 115,000 unique users per week and 2.5 million hits per week.
In addition, we issued 90 press releases in FY 2000, compared to 100 in FY 1999, and we answered 900 media calls, compared to 1,650 for FY 1999. We expect to have better performance data for FY 2001 as we implement our corporate measurement framework.
M Customer satisfaction with OPM manuals, brochures, reports, and the Website. [Critical indicator]
The levels of satisfaction as measured in the CSS and DCSS were as follows:
| HR Specialists | |||
| Program Area | FY 1998 | FY 1999 | FY 2000 |
| Appearance of OPM manuals, brochures, and reports | 87% | 84% | No survey |
| HR Directors | ||
| Program Area | FY 1998 | FY 2000 |
| Appearance of OPM manuals,brochures, and reports | 93% | No question |
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In FY 2000, we did not solicit information from our customers regarding their satisfaction with OPM manuals, brochures, reports, and Website. Instead we asked them whether they found these communications useful, user-friendly, and meeting their information needs, with the following results:
| HR Directors | |
| Program Area | FY 2000 |
| OPM Website is convenient for accessing information | 98% |
| Website information is relevant to my needs | 100% |
| Website information is sufficient | 89% |
| Website is user-friendly | 89% |
| OPM manuals, brochures, reports, etc. are useful | 85% |
OC issued 90 press releases, responded to 900 media calls, and facilitated 25 Human Resources Management Council meetings, and conducted one HR Forum Satellite Broadcast.
We implemented a blast fax system to get information to the press in a more efficient manner, expanded outreach program efforts to weekly newspapers, ethnic and community publications and broadcast outlets, and women’s and veterans’ media, and completed a successful Year 2000 publicity campaign to inform all OPM customers and the media that OPM was Year 2000 compliant.
N Satisfaction of HRMC committee members, officials, employees from other Federal agencies, and OPM employees with the satellite broadcasts. The feedback is reviewed and suggestions are considered when working with the HRMC and when planning satellite broadcasts.
We have no data to support this measure since we produced but one satellite broadcast during FY 2000. Satisfaction with these broadcasts in prior years is as follows:
| HR Specialists | |||
| Program Area | FY 1998 | FY 1999 | FY 2000 |
| Usefulness of OPM briefings, forums, workshops, and satellite broadcasts for sharing information |
48% | N/A | No survey |
| HR Directors | ||
| Program Area | FY 1998 | FY 2000 |
| Usefulness of OPM briefings, forums,workshops, and satellite broadcastsfor sharing information |
39% | No question |