Washington, D.C. - The U.S. Office of Personnel Management's new recruitment campaign highlighting the breadth of work opportunities available in the Federal government began running in the Kansas City television market this week, and will continue to appear on local airwaves through March 18. The Kansas City market is the 16^th media market in the country selected as part of the innovative recruiting initiative by the Federal government.

"For the first time ever, the Federal government is on the air with a television campaign designed to raise awareness about the exciting and rewarding careers people can find within the Federal workforce," said U.S. Office of Personnel Management (OPM) Director Linda Springer. "So far, in every market we've aired these ads in, we've seen a significant spike in the number of people from those areas who are checking out the opportunities by logging onto our central job web site, www.usajobs.gov," Springer noted. Currently, there are more than 20,000 job openings throughout the Federal government that are advertised on www.usajobs.gov, she pointed out.

The OPM Director indicated the campaign is part of a major effort in advance of what she has called the coming "Federal retirement wave." OPM estimates 60% of the Federal government's 1.8 million member workforce will be eligible to retire over the next 10 years, and 40% will likely retire. "OPM is committed to ensuring the Federal government has an effective civilian workforce so the vital services provided to the American people will continue in the years ahead," said Springer. "This campaign is doing just that, by showcasing the positive things once can accomplish by working for the Federal government, which works for the American people."

The ad campaign features real employees from a wide range of professions and Federal agencies. For more information on the ad campaign and job opportunities available in the Federal government, visit www.usajobs.gov/impact.

Our mission is to ensure the Federal Government has an effective civilian workforce. OPM supports U.S. agencies with personnel services and policy leadership including staffing tools, guidance on labor-management relations and programs to improve work force performance.