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Continuous communication of agency mission, vision, and direction is key to success in becoming a high performing organization. The organization must build a clear roadmap of agency direction to secure employee commitment. These and other critical messages must have communication vehicles for strategic and orderly delivery to intended audiences. OPM offers technical assistance with communication planning, communication tool development, and message distribution. This assistance includes:
We will qualitatively measure current communication methods and messages to establish a baseline and identify communication planning needs. By using surveys, focus groups, and one-on-one interviews, OPM will evaluate existing methods to determine a measure of effectiveness and identify communication weaknesses and strengths. These will measure:
OPM will assist in the development of a plan and communication tools for the different messages to be communicated, how and when the plan will be launched, and how often each message will recur. These services include:
OPM will train managers, leadership, and employees on how to communicate messages to all groups of people. This will include post-planning training of newly developed communication strategies and tools.
Included in the development of the plan are measures to evaluate the effectiveness of communication activities. These measures should be documented within the communication plan since they are of critical importance to understanding how well communication activities are working. OPM will develop measures that align with the communication methodology and message to ensure proper outcomes are being realized. These may include:
OPM will conduct post-implementation assessments to measure change resulting from the communication plan. Using the measures described above, focus groups, or surveys, we will gather and analyze data and produce reports on the success of communication plan implementation.
For additional information on this topic, or to learn more about implementing the best strategies today for the best workforce tomorrow, contact us via email at HRStrategy@opm.gov.
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